3 tips to turn your breastfeeding into a wonderful journey of confidence and connection!!!


Hi lovely mum!

My name is Otilia and I’m the founder of Mum&About shop and community. We ethically design and create effortless styles that celebrate your silhouette, all with built in, discreet breastfeeding access.

Mum&About confidence boosters will cover all bases from the comfort of your home to the labour ward, from appointments and play dates to any gathering or event.

Step into your power!

Having breastfed my two children for a total of 6 years, I’m excited to share with you 3 aspects that will help you achieve the breastfeeding experience of your dreams: 100% comfortable and a thriving baby lovingly gazing into your eyes.

1. Visualise it like a process

It is time to challenge the expectation that breastfeeding will just happen when baby is placed on mum’s chest. The consequences of this unrealistic expectation can hurt our breasts and our soul. Here, just like with birth, let’s aim for a healthy baby and a healthy mum, alongside a beautiful experience, as much as it is possible. If we approach it as a process, we can also reflect on what are the steps to master it. Informing ourselves from reputable sources and ask for specialised help, are key.

However, if you think about it, observing before doing is the foundation of learning anything in life really. Whether is a baby learning to walk or talk, or a midwife or doctor assisting you with the birth of your baby? Every single one of us had been an apprentice first, before becoming competent at something.

I would love for you to consider being a trainee in breastfeeding before you welcome your baby into the world.


2. Build your tribe

Your partner, mum, sister or a friend, if not a bunch of complete strangers can be your safe haven for all your breastfeeding related worries. Attend breastfeeding groups before having a baby; ask for permission to observe real life attachment and positioning of the youngest baby present. Nothing will prepare you better than seeing for yourself how another mum does it. Correct attachment is the one element that can make or break your breastfeeding efforts in the first few days or weeks of your baby’s life.

Attend more than once. This type of setup can become your tribe, the safe space for all things postpartum, with a focus on breastfeeding, usually led by a breastfeeding specialist certified or in training. Think of it as a support group. A group of mums that breastfeed are likely to be on the same mission as you, aiming for the same milestones.

Reassured and informed by your interactions within this BF safety net, you will not feel vulnerable or discouraged by an offer of formula in the hospital, when you work to initiate lactation, or by inquisitive family members, that “mean well”. These are simply people’s reactions at seeing mum struggling to feed her baby, and not evidence based practice to guide our actions.


 3. Develop a positive mindset

Acknowledging the thoughts or preformed ideas we may find ourselves with before the baby arrives, is a good way to give ourselves a better chance at breastfeeding successfully.  Also, maintaining a positive outlook may help you breastfeed for longer.

Ask yourself these questions: What is my perception of breastfeeding?

Are there limiting beliefs in my narrative?

Do I plan for alternatives?

By recognizing the potential blocks in our way, we are in a better position to turn things around, and prevent sabotaging ourselves.  For example, what keeps mums positive in the Mum Matters Initiative is informing themselves from reputable sources, the belief that they are doing what is best for their child, taking things a month at a time, going for walks, reading or watching their favourite shows during sessions, being gentle and patient with themselves, asking for support from their partners, specialised support, or supporting other mums themselves. 

With all my love, I ask you to give some thought to the aspects just shared above! Reflection and taking steps in this direction will inform your decisions and empower you to have the breastfeeding experience you wish for!

Finally, I would like you to know that you are at the centre of our actions, whether you breastfeed for a day or for five years. We do not polarise, and understand that your choice and commitment can be a challenging act, and that medically or personally is not always possible.